July 2006 - EFU Life recently signed a bancassurance agreement with Doha Bank, Qatar. Under this arrangement, Doha Bank will distribute EFU Life’s savings products to non resident Pakistanis. EFU Life has especially designed three products for this market – Smart Savings Plan, Smart Education Plan and Smart Retirement Plan to cater to the need of the NRPs in Qatar. A dedicated team of bancassurance financial advisers has been trained by EFU Life in Qatar to market the products to NRPs.

Speaking on the occasion of the signing ceremony, Mr Taher G Sachak, Managing Director EFU Life said “We have partnered with Doha Bank because it is the most progressive and forward looking bank in Qatar. These products have a good potential for success among expatriate Pakistanis. The Smart plans will help NRPs to secure their and their families future, and will also benefit us as a nation in the form of inflow of funds in the country. EFU Life now is not only catering to the needs of the insuring public in Pakistan but with the launch of these products will also be providing its quality services and financial expertise to our fellow countrymen in Qatar.”

Mr R Seetharaman, Deputy Chief Executive, Doha Bank expressed his views on the occasion. “It is the commitment of Doha Bank to provide financial products and services to our customers which help them manage their finances better. We understand the needs of our customers and accordingly come out with customer centric products and services. We have partnered with EFU Life because it is the largest and most reputed life insurance company in Pakistan. It makes sense for an expatriate to buy a financial product of a company and a brand they already know and trust, such as that of EFU Life.