EFU LIFE and JAZZCASH Collaborate to Integrate Insurance into the Nano Lending Vertical

Karachi 27th October 2023 JazzCash, in partnership with EFU Life Assurance Ltd., has marked a significant milestone by launching life and health insurance for nano-loan customers which will initially be complimentary and later will be embedded in the customer journey. This initiative redefines responsible lending practices and ensures that individuals and families have access to essential protection, safeguarding their financial future.

Nano-loans, like JazzCash’s ReadyCash loan, play a pivotal role in empowering communities. These small, short-term loans profoundly impact individuals, small-scale vendors and micro-entrepreneurs. They provide instant access to financial resources, enabling people to meet immediate needs, seize business opportunities, and cope with unexpected expenses. This can mean the difference between financial stability and vulnerability for many households.

While speaking at the signing ceremony, Aamir Aftab, Chief Product Officer JazzCash, said, “At JazzCash, our commitment lies in safeguarding the best interests of our customers. Responsible nano-lending should offer immediate financial relief and provide a safety net for the unforeseen challenges life may bring.” He added, “By introducing free life and health which will later be coupled with embedded insurance to ReadyCash, we are not just redefining lending; we are protecting dreams, securing futures, and prioritising our customers’ well-being above all.”

Nilofer Sohail, DGM & Head Channel Strategy from EFU Life Assurance Ltd. said, “We are excited to mark this significant milestone as we enter into a partnership with JazzCash to offer insurance in conjunction with nano lending. This groundbreaking collaboration will empower us to extend our services to millions of customers. By harnessing the valuable insights, we gather through this initiative, we will not only enhance our offerings but also continually optimize the customer journey. Together, we are poised to redefine the insurance experience for our customers, ushering in a new era of financial inclusion and security.

The impact of nano-loans extends beyond individual borrowers. It contributes to economic growth at the community level. As these small loans stimulate local businesses and entrepreneurial endeavours, they generate income, create jobs, and drive economic development. This ripple effect enhances the overall well-being of communities. With this important addition of Insurance, customers are getting an additional peace of mind and security.

The integration of insurance with nano loans represents a transformative milestone that promises to bring substantial value to both customers and the financial industry as a whole. This innovative synergy not only addresses immediate financial needs but also provides a critical safety net for the future. By combining the accessibility of nano loans with the security of insurance, we are reshaping the landscape of financial services, empowering individuals to pursue their financial goals with confidence, knowing that their aspirations are protected. This holistic approach ushers in a new era of financial inclusion and resilience, where customers can thrive even in the face of unforeseen challenges.

easypaisa, EFU Life, and Roche unite to pioneer Cancer Awareness and Care

Islamabad, 19th October 2023– In honor of World Breast Cancer Day, easypaisa, EFU Life Assurance Ltd., and Roche joined forces to unveil an innovative “Cancer Cover Plan.” This pioneering initiative reflects the partners’ unwavering commitment to providing individuals and families with vital support and financial security during one of life’s most formidable challenges. The plan assures access to dedicated patient support and complementary cancer medication through Roche’s Unmol Patient Support Program.

Through this collaboration, easypaisa customers will benefit from a comprehensive cancer insurance plan, of up to PKR 1 million, which is easily accessible through a user-friendly Mini-App of EFU integrated within the easypaisa app. This streamlined application ensures a swift and convenient process, designed with simplicity in mind, enabling individuals to take their first step towards securing their future.

The signing ceremony was graced by the presence of key figures, including Farhan Hassan, Head of easypaisa Wallet Business, TMB & easypaisa, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, Ms. Nilofer Sohail, DGM & Head Channel Strategy & Execution, Shahmeer Nadeem Head of Products, easypaisa and CFO and Head of Partnerships Roche Pakistan, alongside other distinguished members of the teams.

Speaking about this unique partnership, Farhan Hassan, Head of easypaisa Wallet Business said, “At easypaisa, we are deeply committed to enhancing the financial well-being of our customers and simplifying their lives. Our partnership with EFU Life and Roche empowers us to provide a holistic cancer insurance plan that offers financial support in a quick and convenient manner. We firmly believe that this initiative will have a profound impact on the lives of our valued customers and their families, especially during Breast Cancer Awareness Month, when we are reminded of the importance of early detection and treatment.”

During the event, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, shared his thoughts: “This initiative underscores our unwavering commitment to the well-being of our fellow citizens. The Cancer Cover Plan signifies a pivotal leap forward, one that offers unwavering support during life’s most challenging moments. Through our collaboration with our esteemed partners, we are providing individuals and families with the vital tools to confront the daunting specter of cancer with renewed confidence and resilience. This is the first time we have offered Cancer Cover through a digital platform and with such a simplified customer journey as we want the customer experience to be seamless.”

CFO and Head of Partnerships Roche Pakistan shared: “Our commitment to enhancing healthcare outcomes goes beyond the realm of pharmaceuticals. By collaborating with EFU Life and Easypaisa on the Cancer Cover Plan, we aim to be a source of support and assistance for individuals and families navigating the challenging journey of cancer. Together, we can make a meaningful impact.”

This collaboration between EFU Life, easypaisa, and Roche exemplifies a powerful union that transcends industry boundaries, working together to ease the burden of cancer on individuals and their families. We are united in our resolve to bring about positive change and provide financial security, hope, and support when it is needed most.

EFU Life receives Consumers Choice Award 2023

Karachi: EFU Life Assurance Ltd., leading private sector life insurance provider in Pakistan, has been honored ‘Best Life Insurance Company’ at the 17th Consumers Choice Award 2022-23. Mr. Mustafa Hussain Oonwala, Senior Executive Director Sales Force, EFU Life received the award on behalf of the Company from Mr. Kamran Tessori, Governor of Sindh.

This is the 14th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.

Star Performer – October 2023

Name
Farrukh Ayoub
 
Designation
Senior Business Manager (SBM)
 
Branch
Lahore Metropolitan Branch
ME AND EFU LIFE:

I was born in the beautiful city of Quetta and completed my Masters from Baluchistan University, Quetta. I was recruited by Mr. Imran Ahmed (ZM Quetta) into EFU LIFE in November 2004. I began achieving milestones like BDM and MDRT in 2006 under the guidance of my great motivator, mentor, and teacher, Mr. Muhammad Javed (RM Quetta).

In 2010, I relocated to Lahore and had the opportunity to work under the guidance of the late Mr. Zahid Ali Raza, who played a pivotal role in honing my skills. Under his mentorship, I continued to achieve milestones such as BDM, MDRT, company-maintained car, and many more. Currently, I work under the supervision of Mr. Waqas Ali Raza (Branch Manager), who has consistently supported me through the highs and lows, providing motivation and contributing to my success.

MY MOTIVATION

Winning customer trust, achieving my company’s targets, understanding the potential benefits of my product/service, and presenting it in the customer’s context bring success. Success is one of the biggest motivation for me.
Another motivation is my family, who always provide me with emotional and mental support during challenging situations. These are the reasons for my success in my Sales career.

MY MESSAGE

In the realm of sales, there is no shortcut to success. Prospecting is a demanding and emotionally draining task, but it’s the necessary investment to achieve a substantially high income

MY DREAM

My dream is that every household in Pakistan should be financially secure, and indeed, all the salespeople working in the life insurance business may contribute their share to realize this dream.

Farrukh Ayoub
Senior Business Manager (SBM) | Lahore Metropolitan Branch.

EFU Life honored with ‘Corporate Excellence Award’ by Management Association of Pakistan

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Corporate Excellence Award’ in the Life Insurance category at the 38th Corporate Excellence Awards 2023 by Management Association of Pakistan (MAP). The award was received by Mr. Mohammed Ali Ahmed, Managing Director & Chief Executive, EFU Life Assurance Ltd.

This is for the 14th time the Company has been recognized by Management Association of Pakistan (MAP) for demonstrating exemplary standards in management practices. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.

EFU Life Wins 9th International Environment, Health & Safety Award

EFU Life Wins 9th International Environment, Health & Safety Award

EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Best Environmental Practices’ at the 9th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education & environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

 

EFU Life and Kashf Foundation Unite for Women Empowerment and Financial Resilience: Introducing “Khushal Mustakbil Plan”

EFU Life and Kashf Foundation Unite for Women Empowerment and Financial Resilience: Introducing “Khushal Mustakbil Plan”

Lahore: EFU Life, a leading life insurance and family takaful provider has teamed up with Kashf Foundation , a pioneering microfinance institution, to launch the innovative “Khushal Mustakbil Plan.” This initiative aims to empower women while offering financial resilience through a unique insurance plan bundled with the microfinance offering.

Women hold pivotal roles in shaping both the micro and macro aspects of any society. Without the active participation of women in all spheres of the economy and the society, sustainable progress cannot be achieved. Recognizing the vital contribution of women’s inclusion, it is imperative products and financial services are designed keeping their needs in view with the sustained vision to enable women to manage financial decisions better and address unplanned contingencies. The Khushal Mustakbil Plan, jointly launched by both organizations, shares this common objective.

Insurance Commissioner at the Securities and Exchange Commission of Pakistan (SECP) Mr. Aamir Khan said “We applaud Kashf Foundation and EFU Life for their innovative collaboration in launching the Khushal Mustakbil Plan. This is a one-of-a-kind product in the industry that has been very thoughtfully designed by both organizations with a strong focus on addressing the needs of the target market and ensuring protection for this vulnerable segment against unforeseen life challenges. This product aligns with our mission of promoting financial inclusion and women empowerment in the country”.

Commenting on the partnership, Ms. Roshaneh Zafar, MD Kashf Foundation, stated” We are proud to announce the launch of revolutionary Khushal Mustakbil Plan, specifically tailored for women from low-income communities in Pakistan. Kashf Foundation has worked with over 5 million micro female entrepreneurs, whose resilience and resourcefulness is unmatched. The Khushal Mustakbil plan builds on women’s aspirations to build a better future for themselves and the next generation. The plan will allow women from low-income families to establish financial goals that are both achievable and impactful. Through this product, we strive to create a more inclusive and resilient financial landscape for women in Pakistan, enabling them to overcome barriers and achieve long-term financial stability.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with Kashf Foundation as we have co-created an innovative financial planning solution for the women of Pakistan. Over the years, EFU Life has, through its strategic focus on promoting Digital and inclusive Insurance, consistently fulfilled its promise to uplift underserved segments and created opportunities for the wider population by introducing inclusive and innovative financial solutions. Khushal Mustakbil Plan serves as a reaffirmation of our enduring commitment to nurturing ongoing excellence and reinforcing financial resilience amongst various population segments, with a particular emphasis on advancing financial independence among women in our nation.”

This partnership between Kashf Foundation and EFU Life underscores the importance of collaboration in driving positive change and empowering women in society. Together, both organizations are determined to make a lasting impact on the lives of women across Pakistan.

 

Star Performer – September 2023

Name
Saba
 
Designation
Business Development Manager (BDM)
 
Branch
Hyderabad Galaxy
INTRODUCTION:

I’m Saba, originally from Matli, a small town in District Badin. I have completed my graduation.

ME AND EFU LIFE:

After completing my graduation, I left Matli with hopes of achieving success. The same question that lingered in the minds of my family and relatives also occupied my thoughts: How would I achieve success? I embarked on a journey, spending four months here, six months there, searching for success everywhere.

Eventually, I became a part of the EFU family. After a short period of working here, I came to realize that this is the vast ocean where my thirst for success could finally be quenched. I had tried my hand in various places, but the key factor here is leadership. Madam Durdana and Asma Qasim instilled in me a level of self-confidence I had never imagined possible.

As I learned more about the Company’s products, I discovered that they are a form of service to God’s creatures. With this realization, I made a commitment to deliver this service from house to house, street to street, and city to city. Although I encountered numerous challenges along the way, I have profound respect for the Company’s senior management, who have consistently upheld my morale.

MY MOTIVATION

Difficulties and hard work are important ingredients in the path to success because they give you focus and discipline to progress. Difficulties represent obstacles in the way of achieving your goals, while hard work increases your energies and skills.

Just as a mother raises her child with love and prayers, the leadership at EFU elevated me from the ground to the skies.

Alhamdulillah, Today I have a Company maintained car, being a member of the MDRT, I visited many conferences not only in major cities of Pakistan but also abroad. My message to you is that patience is very important for success. Try hard, work hard, and no hardship lasts forever. Always focus on your goal and be crazy to get it.

MY MESSAGE

Operate quietly as your accomplishments resonate loudly! Last but not the least, I wish you continue on the path of success and achieve your goal. Wishing you the utmost success!

Saba
Business Development Manager (BDM) | Hyderabad Galaxy Branch.