EFU Life Assurance Ltd., the leading private life insurance provider in the country, has been conferred with ‘CSR Award 2024’ in the category of ‘Social Impact’ at the 13th Annual Corporate Social Responsibility Summit & Awards, organized by The Professionals Network and Ethical Business Update (EBU). The award is the first and only registered CSR Award of Pakistan registered with IPO Government of Pakistan.

Mr. Jalal H. Curmally, Deputy General Manager Human Resources, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards social development and sustainability initiatives in the country.

EFU Life has been in the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a better and prosperous Pakistan.

Islamabad, Telenor Pakistan and EFU Life Assurance have entered into a strategic partnership to introduce innovative life and health insurance solutions to the Telenor Customer base. As the first initiative, both entities have designed unique GSM mobile bundles for Telenor users. Telenor subscribers can activate these bundles through My Telenor App, EasyPaisa, and other retail channels. This collaboration marks a significant milestone in enhancing customer protection and financial inclusion in Pakistan.

The partnership between Telenor Pakistan and EFU Life aims to address the evolving needs of customers by offering innovative and easily accessible insurance solutions. By integrating insurance coverage directly into Telenor Pakistan’s GSM mobile bundles, customers will now have access to enhanced protection, providing them with peace of mind and financial security.

Speaking about the collaboration, Ahsan Maykan, VP of Consumer Marketing and Digital Platform, Telenor Pakistan said, “We are committed to enriching the lives of our customers through innovation and digital solutions. Our partnership with EFU Life highlights our dedication to providing the best for our customers, ensuring they have access to comprehensive services that enhance their mobile experience and safeguard their interests.”

During the launch ceremony with Telenor Pakistan, Mohammed Ali Ahmed, CEO of EFU Life said, “We are excited about the strategic partnership, stating that it marks a pivotal moment for both organizations. Our primary focus is on delivering the best possible experience for Telenor subscribers. We are dedicated to tailoring our products to meet the specific needs of our customers, ensuring that they not only meet but exceed expectations. The comprehensive bundled insurance products represent just the beginning of our collaborative journey. Through this partnership, our objective is to heighten awareness about insurance by providing services that contribute significantly to boosting insurance penetration and fostering financial inclusion.”

The partnership between Telenor Pakistan and EFU Life holds the potential to create a positive impact on a broad audience by improving accessibility to insurance services and fostering financial inclusion. Both companies are committed to driving innovation and delivering value to their customers through strategic collaborations and technological advancements.

Karachi: EFU Life has partnered with inDrive, a prominent ride-hailing service provider, to introduce “In-Ride Insurance Coverage’’ for both their drivers and passengers. This collaboration aims to provide esteemed inDrive customers and dedicated drivers with an enhanced sense of security and reliability during their transportation journeys.

EFU Life offers comprehensive coverage for various unexpected situations, including accidental death, permanent total disability resulting from on-trip accidents, reimbursement for accidental medical expenses, funeral coverage, ambulance costs related to accidents, and a complementary mHealth facility. Moreover, the plan includes a daily payment benefit specifically designed for drivers. These comprehensive insurance benefits meaningful for both passengers and drivers.

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, commented, “I am delighted about our collaboration with inDrive, which signifies a substantial stride in fortifying benefits for gig economy workers and inDrive’s passengers. Over the years, EFU Life has consistently prioritized customer segmentation through various digital & inclusive insurance initiatives. Ride-hailing services are an important segment through which we can include a significant number of lives in the insurance net. Through this strategic partnership, our goal is to elevate benefits for both travelers and drivers, helping inDrive to provide value-added services to its internal and external customers and making insurance easy and convenient for the masses.”

While speaking at the signing ceremony, Roman Ermoshin, Director of Ride-Hailing (APAC), stated “The introduction of insurance for our users marks the next step in our service development in Pakistan, with a renewed focus on protections and convenience. Our partnership is set to deliver the highest service quality to our users and will further solidify the position of both companies in the Pakistani market.”.

This partnership between EFU Life and inDrive underscores the importance of collaboration in driving positive change as a testament to how two industry leaders can unite for innovation and societal betterment. The partnership not only aims to provide enhanced security for inDrive customers and drivers but also signifies a commitment to continuous collaboration for future success. Both organizations are enthusiastic about building on this, working together to achieve even greater milestones in the times ahead.

Karachi: Mindshare has partnered with EFU Life, a leading life insurance and family takaful provider, to drive the brand’s digital marketing strategy. This collaboration aims to introduce a data-driven media approach that communicates the benefits and importance of life insurance and financial well-being.

Mr. Mohammed Ali Ahmed, CEO & MD EFU Life, expressing his thoughts on the partnership said, ‘Leveraging on all digital channels for engaging with potential and existing customers, and tapping into new segments is a key part of EFU Life’s strategy. With this partnership, our goal is to leverage the media expertise of Mindshare to curate effective communication and use data to enhance the impact of our outreach.”

Amna Khatib Paracha, CDO of GroupM & MD of Mindshare, added, ‘At GroupM, we believe in bringing data upfront into our strategies and tailoring the communication based on the needs of businesses and audiences. With EFU’s market approach and Mindshare’s media expertise, we aim to elevate the online presence of the insurance industry.”

Mindshare operates as an agency under the umbrella of GroupM Pakistan, renowned for its digital and media services provided to businesses across Pakistan. GroupM Pakistan serves as a regional entity of GroupM Global, operational in regions including Asia, Australia, the Middle East, and Europe.

EFU Life Assurance Limited, leading life insurance provider in the country, has been honored with ‘Certificate of Merit’ for Best Presented Annual Report 2022 in the category of ‘Life Insurance’ by South Asian Federation of Accountants (SAFA). The awards ceremony was recently held in Kaushambi, U.P., India on 22nd December 2023.

The awards were conferred on the basis of Improvement in Transparency, Accountability & Governance pertaining to annual reports of organizations from South Asian countries.

SAFA was formed in the year 1984 to serve the accountancy profession in the South Asian Region and uphold its eminence in the world of accountancy. SAFA as an IFAC network Partner represents over 3,75,000 accountants having membership of the national chartered accountancy and cost and management accountancy institutions in the South Asian countries namely Bangladesh, India, Maldives, Nepal, Pakistan, Sri Lanka, and Afghanistan.

Karachi: ABL Asset Management company has teamed up with EFU Life, a leading life insurance and family takaful provider, to launch the innovative “Pension Investment Bundle” for their voluntary pension scheme account holders. This initiative aims to provide individuals with a joint benefit of investment and safety from financial risks related to life by offering financial resilience through a unique protection plan.

ABL Pension Fund aims to provide individuals with a personalized, funded (based on defined contribution) and flexible pension scheme to empower the client/participants to decide how much to invest, and how to invest it, as well as to continue investing in their pension accounts even if they change jobs. With the upgraded Pension Investment Bundle, investors can now experience complete peace of mind, ensuring the security of their families and investments during times of need. This plan now offers a lump-sum coverage equivalent to the invested amount, guaranteeing financial protection to the assured person’s family in the event of the assured person’s death or accidental permanent total disability.

Commenting on the partnership, Mr. Naveed Nasim, CEO ABL Funds, stated “At ABL Funds, we believe in creating value and convenience for our investors. Our commitment lies in safeguarding the best interests of our investors and by offering Insurance/ Takaful coverage we will be able to offer immediate financial relief and provide a safety net for the unforeseen challenges life may bring.” He added, “We see this alliance with EFU Life a long-term and promising solution towards the fulfillment of our investor’s financial needs with a peace of mind.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with ABL Funds as we have co-created an innovative financial protection solution for the investors of pension schemes. Over the years, EFU Life has focused on customer segmentation, and through this initiative we continue its commitment to financial excellence, providing tailored solutions to reinforce resilience and promote financial independence, especially during challenging times”.

This partnership between ABL Funds and EFU Life underscores the importance of collaboration in driving positive change as a testament to how two industry leaders can unite for innovation and societal betterment. Both organizations look forward in continuing their collaborative efforts to achieve even greater success in the future.

Karachi 27th October 2023 JazzCash, in partnership with EFU Life Assurance Ltd., has marked a significant milestone by launching life and health insurance for nano-loan customers which will initially be complimentary and later will be embedded in the customer journey. This initiative redefines responsible lending practices and ensures that individuals and families have access to essential protection, safeguarding their financial future.

Nano-loans, like JazzCash’s ReadyCash loan, play a pivotal role in empowering communities. These small, short-term loans profoundly impact individuals, small-scale vendors and micro-entrepreneurs. They provide instant access to financial resources, enabling people to meet immediate needs, seize business opportunities, and cope with unexpected expenses. This can mean the difference between financial stability and vulnerability for many households.

While speaking at the signing ceremony, Aamir Aftab, Chief Product Officer JazzCash, said, “At JazzCash, our commitment lies in safeguarding the best interests of our customers. Responsible nano-lending should offer immediate financial relief and provide a safety net for the unforeseen challenges life may bring.” He added, “By introducing free life and health which will later be coupled with embedded insurance to ReadyCash, we are not just redefining lending; we are protecting dreams, securing futures, and prioritising our customers’ well-being above all.”

Nilofer Sohail, DGM & Head Channel Strategy from EFU Life Assurance Ltd. said, “We are excited to mark this significant milestone as we enter into a partnership with JazzCash to offer insurance in conjunction with nano lending. This groundbreaking collaboration will empower us to extend our services to millions of customers. By harnessing the valuable insights, we gather through this initiative, we will not only enhance our offerings but also continually optimize the customer journey. Together, we are poised to redefine the insurance experience for our customers, ushering in a new era of financial inclusion and security.

The impact of nano-loans extends beyond individual borrowers. It contributes to economic growth at the community level. As these small loans stimulate local businesses and entrepreneurial endeavours, they generate income, create jobs, and drive economic development. This ripple effect enhances the overall well-being of communities. With this important addition of Insurance, customers are getting an additional peace of mind and security.

The integration of insurance with nano loans represents a transformative milestone that promises to bring substantial value to both customers and the financial industry as a whole. This innovative synergy not only addresses immediate financial needs but also provides a critical safety net for the future. By combining the accessibility of nano loans with the security of insurance, we are reshaping the landscape of financial services, empowering individuals to pursue their financial goals with confidence, knowing that their aspirations are protected. This holistic approach ushers in a new era of financial inclusion and resilience, where customers can thrive even in the face of unforeseen challenges.

Islamabad, 19th October 2023– In honor of World Breast Cancer Day, easypaisa, EFU Life Assurance Ltd., and Roche joined forces to unveil an innovative “Cancer Cover Plan.” This pioneering initiative reflects the partners’ unwavering commitment to providing individuals and families with vital support and financial security during one of life’s most formidable challenges. The plan assures access to dedicated patient support and complementary cancer medication through Roche’s Unmol Patient Support Program.

Through this collaboration, easypaisa customers will benefit from a comprehensive cancer insurance plan, of up to PKR 1 million, which is easily accessible through a user-friendly Mini-App of EFU integrated within the easypaisa app. This streamlined application ensures a swift and convenient process, designed with simplicity in mind, enabling individuals to take their first step towards securing their future.

The signing ceremony was graced by the presence of key figures, including Farhan Hassan, Head of easypaisa Wallet Business, TMB & easypaisa, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, Ms. Nilofer Sohail, DGM & Head Channel Strategy & Execution, Shahmeer Nadeem Head of Products, easypaisa and CFO and Head of Partnerships Roche Pakistan, alongside other distinguished members of the teams.

Speaking about this unique partnership, Farhan Hassan, Head of easypaisa Wallet Business said, “At easypaisa, we are deeply committed to enhancing the financial well-being of our customers and simplifying their lives. Our partnership with EFU Life and Roche empowers us to provide a holistic cancer insurance plan that offers financial support in a quick and convenient manner. We firmly believe that this initiative will have a profound impact on the lives of our valued customers and their families, especially during Breast Cancer Awareness Month, when we are reminded of the importance of early detection and treatment.”

During the event, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, shared his thoughts: “This initiative underscores our unwavering commitment to the well-being of our fellow citizens. The Cancer Cover Plan signifies a pivotal leap forward, one that offers unwavering support during life’s most challenging moments. Through our collaboration with our esteemed partners, we are providing individuals and families with the vital tools to confront the daunting specter of cancer with renewed confidence and resilience. This is the first time we have offered Cancer Cover through a digital platform and with such a simplified customer journey as we want the customer experience to be seamless.”

CFO and Head of Partnerships Roche Pakistan shared: “Our commitment to enhancing healthcare outcomes goes beyond the realm of pharmaceuticals. By collaborating with EFU Life and Easypaisa on the Cancer Cover Plan, we aim to be a source of support and assistance for individuals and families navigating the challenging journey of cancer. Together, we can make a meaningful impact.”

This collaboration between EFU Life, easypaisa, and Roche exemplifies a powerful union that transcends industry boundaries, working together to ease the burden of cancer on individuals and their families. We are united in our resolve to bring about positive change and provide financial security, hope, and support when it is needed most.

Karachi: EFU Life Assurance Ltd., leading private sector life insurance provider in Pakistan, has been honored ‘Best Life Insurance Company’ at the 17th Consumers Choice Award 2022-23. Mr. Mustafa Hussain Oonwala, Senior Executive Director Sales Force, EFU Life received the award on behalf of the Company from Mr. Kamran Tessori, Governor of Sindh.

This is the 14th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.

EFU Life Assurance Ltd., the leading private sector life insurance provider in the country, has been honored with ‘Corporate Excellence Award’ in the Life Insurance category at the 38th Corporate Excellence Awards 2023 by Management Association of Pakistan (MAP). The award was received by Mr. Mohammed Ali Ahmed, Managing Director & Chief Executive, EFU Life Assurance Ltd.

This is for the 14th time the Company has been recognized by Management Association of Pakistan (MAP) for demonstrating exemplary standards in management practices. The award reflects the Company’s performance and continuous progress in areas of Strategic Planning, Leadership, Social Responsibility, Corporate Governance, Customer & Market Focus, Human Resource, Operations and Information Management.

The Corporate Excellence Award was instituted by MAP in 1982 with the sole aim to recognize and honor companies showing outstanding performance and demonstrating progress and enlightened management practices.