Islamabad, XX, 2025 — JazzCash, Pakistan’s leading digital wallet, and EFU Life, one of the country’s premier life and health insurers, have partnered to launch a first-of-its-kind, end-to-end digital insurance journey set to reshape the way millions of Pakistanis access insurance.
This strategic collaboration aims to simplify and digitize the entire insurance value chain from instant policy subscription to seamless servicing and claims, making insurance more accessible, transparent, and user-friendly than ever before.
From instant policy subscription via multiple digital touchpoints, to seamless customer servicing and 24-hour claim settlement, the entire process is being reimagined with speed, transparency, and accessibility at its core.
The partnership is rooted in an omni-channel approach, ensuring customers can engage across app, call center, web, or even WhatsApp anytime, anywhere. The experience will be further enriched with value-added features such as health advisory, wellness benefits, and digital claim tracking, all bundled within affordable plans.
Speaking at the ceremony, Murtaza Ali, President of JazzCash, commented: “With insurance penetration at just 0.87% in Pakistan, there’s a clear gap in both access and awareness. Through this partnership with EFU Life, we’re using technology to close that gap, delivering affordable coverage at scale and enabling millions to safeguard their futures with insurance that is tailored to their needs.”
Mohammed Ali Ahmed, CEO of EFU Life, added to this: “With JazzCash, we’re shifting from a product-centric approach to a truly customer-centric experience. Our goal is to offer insurance that is fast, fair, and frictionless, the way it should be.”
By combining JazzCash’s national scale of over 20 million active users and EFU Life’s product and actuarial expertise, this collaboration is poised to deliver transformative impact across Pakistan. From urban centers to remote communities, it opens the door to secure, digital-first protection for underserved populations who have long been excluded from traditional insurance channels.
At its core, this partnership is about making protection practical and reaching more people through easier channels, with products that fit real needs.
