Committed to a Lifelong Partnership
Driven by our business ideology of operating “not just for profit, but for service to humanity” EFU offers a diversified range of financial planning solutions to meet an individual’s life needs and affordability.
Considered as pioneers in the life insurance business, EFU Life has always spearheaded unique ideas in the industry. The Concept of unit linking was first introduced in 1994 by us. Today, life business is primarily unit linked.
EFU Life has introduced life benefits for the first time in Pakistan and launched products such as Critical Illness Products, Education Planning Products and Pension Plans. We were the first Company to be licensed by Securities & Exchange Commission of Pakistan to operate our Window Family Takaful operations.
Other milestones include:
- First Company to be ISO certified, & currently EFU Life holds ISO certification (ISO
9001:2015)
- Launched Pakistan's first Insurance Chatbot on Facebook
- Pioneering IBM Robotic Process
Automation (RPA), and enabling digital payments in the industry
