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Name: Zeshan Aslam
Designation: Senior Business Manager
Branch:Faisalabad City

Me and EFU Life

​In 2008, I was a student simply looking for a way to support my education. Like many, I wanted a job that offered flexibility and earning potential, but I never imagined that stepping into sales consultancy would become a 17-year mission to transform lives.

​Most people don’t "plan" to become life insurance consultants; I certainly didn't. I had never even considered a career in Insurance sales. However, life often offers growth in the places we least expect. Over nearly two decades with EFU Life Assurance, I have witnessed how this career can catalyze profound personal and professional development. What began as a means to an end evolved into a deep-seated commitment to my community.

Financial Education the "Missing Chapter

​Through my work, I’ve realized that there is a critical "missing chapter" in our society: Practical Financial Education. It is my dream that one day, our schools and educational institutions will teach financial literacy as a core subject. I firmly believe that understanding financial planning and its outcomes is the only true path to attaining complete financial freedom. In a society where this knowledge is often overlooked, I view my role as a public service.

​My philosophy is simple: Deliver the best advice and move on. I have been trained to focus on the quality of the counsel rather than the immediate result. By detaching myself from the "sale" and focusing on the "service," I have been able to build a foundation of trust that spans generations.

The Anatomy of a Promise

​A career in financial consultancy is about meeting people exactly where they are. Over the years, I have helped my clients navigate:

  • Short-term goals for immediate liquidity.
  • Medium-term needs for life’s major milestones.
  • Long-term stability for retirement and legacy.

​But the most rewarding part of my career isn't the growth—it’s the protection. I have had the solemn honor of acting as the "alternative paycheck" for families in their darkest hours. I have paid financial claims to many families, fulfilling the vow I made to them on day one.

​To me, this isn't just a job. It is a lifetime commitment to being a pillar of support. I live by the promise I make to every client:

"Through sickness and health, through riches and poverty—I am there with you."

Regards
Zeshan Aslam
Senior Business Manager | Faisalabad City