EFU Life Assurance Ltd., Pakistan's leading life insurance provider and a prominent Takaful Operator, has further strengthened its long-standing partnership with easypaisa Digital Bank through the launch of an innovative Takaful Savings Solution. The new offering enables millions of easypaisa users to conveniently build their savings while benefiting from integrated Takaful protection, all through a seamless digital experience.
Available exclusively on the easypaisa app, the solution is designed to make disciplined saving simple, accessible, and rewarding. Customers can start saving with ease, earn competitive halal returns of up to 8% per annum, and receive built-in Takaful protection that safeguards their financial future.
The launch marks another milestone in the strategic collaboration between EFU Life and easypaisa. By combining savings with Shariah-compliant financial protection, the partnership aims to empower individuals and families across Pakistan with accessible solutions that support their financial well-being.
Commenting on the launch, Mr. Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, said:
"Our partnership with easypaisa has consistently focused on making financial protection more accessible through digital innovation. The introduction of this Takaful Savings Solution represents a natural progression of that journey, enabling customers to save confidently while benefiting from Shariah-compliant protection."
Sharing her thoughts on the collaboration, Ms. Nilofer Sohail, GM – Channel Strategy & Growth Segments, EFU Life, stated:
"Digital platforms have transformed how customers access financial services, and this launch demonstrates the potential of partnerships in delivering meaningful innovation. By integrating savings with Takaful protection, we are offering customers a holistic financial solution that is simple, transparent, and aligned with their values. We look forward to expanding our collaboration with easypaisa and expanding to new horizons."
Commenting on the launch, Mr. Jahanzeb Khan, President & CEO, easypaisa Digital Bank, said:
"Offering Islamic Takaful insurance strengthens our wealth management offerings further. Driven by our customer-centric approach, easypaisa has continued to scale and broaden its product portfolio to address diverse needs, and through our Takaful insurance, we will be able to protect our customers’ hard-earned income and enable them to utilize their savings better, while serving users within the Islamic digital banking segment, which represents a key strategic priority for us."
Building on the success of their existing collaboration in digital insurance, EFU Life and easypaisa remain committed to expanding access to innovative protection and savings solutions. Together, the two organizations continue to leverage technology to make financial planning and wealth creation more inclusive for millions of Pakistanis.
