Karachi: EFU Life Assurance Ltd., a leading provider of Life and Health insurance and a prominent Takaful Operator in Pakistan, has entered into a strategic partnership with Meri Sehat, an innovative digital health platform, introduce a comprehensive and inclusive digital health protection plan tailored for small and medium enterprises. This collaboration marks a significant stride in expanding access to healthcare and financial security for Pakistan’s backbone business segment, its SMEs, through technology-enabled, affordable insurance and wellness solutions.
This partnership reinforces both organizations' shared commitment to the United Nations Sustainable Development Goals (SDGs)particularly Goal 3 (Good Health and Well-being), Goal 8 (Decent Work and Economic Growth), and Goal 10 (Reduced Inequalities. By combining EFU Life’s insurance expertise with Meri Sehat’s AI-powered health ecosystem, the partnership introduces a unified solution that empowers SMEs to offer meaningful health benefits to their employees and their families.
Under this plan, SME workforces gain access to reimbursement-based hospitalization at any hospital nationwide (no panel restrictions), outpatient and inpatient care, maternity and daycare procedures, pre- and post-hospitalization support, as well as Meri Sehat’s digital services including 24/7 doctor consultations, AI health scans, mental wellness, chronic disease management, and diagnostic support, delivered through a single, seamless platform.
Speaking about the collaboration, Ms. Nilofer Sohail, General Manager – Channel Strategy and Growth Segments of EFU Life, stated:
“Our partnership with Meri Sehat reflects EFU Life’s commitment to inclusive progress. Pakistan’s SMEs drive over 40% of the GDP yet often remain excluded from structured health protection. With this solution, we are bridging that gap—making quality healthcare accessible, affordable, and digital-first. It’s not just about insurance—it’s about enabling every SME to safeguard the wellbeing of their teams and contribute to a healthier, more resilient Pakistan.”
Babar Rashid Khan, Founder & CEO of Meri Sehat, shared his perspective:
“At MeriSehat.pk, we seamlessly combine advanced technology with compassionate care. We envision a future where healthcare is proactive, tech-enabled and within everyone’s reach. This partnership brings us closer to realizing this vision.”
This partnership between EFU Life and Meri Sehat showcases how cross industry collaboration can drive real world impact. As both organizations continue to innovate, they remain committed to building a happier, healthier, more financially secure future for communities across Pakistan.
