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EFU Life and Tabba Heart Institute Unite to Redefine Preventive Cardiac Care in Pakistan
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EFU Life Assurance Ltd., a leading Life & Health insurer and Family Takaful operator in Pakistan is proud to announce a landmark partnership with Tabba Heart Institute, a national leader in cardiovascular excellence; to transform how healthcare is delivered and experienced in Pakistan. Together, we are laying the foundation for a smarter, more connected, and preventive healthcare ecosystem that supports individuals and families across all stages of life.

At the signing ceremony, Mr. Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, shared the broader vision behind this collaboration:

“We see preventive healthcare as the future of Pakistan’s well-being. By integrating Tabba Heart Institute’s specialized services into the EFU mHealth platform, we are taking a bold step toward reimagining healthcare access, shifting focus from reactive treatment to proactive care. This is just the beginning of a larger ecosystem we are building, one that will place preventive healthcare at the core of our promise to clients.”

Dr. Bashir Hanif, Executive Director & Chief of Cardiology at Tabba Heart Institute, expressed his enthusiasm:

“We’re delighted to collaborate with EFU Life to extend the reach of specialized, world-class cardiac care. Through digital innovation, this partnership allows us to bring our clinical expertise into the daily lives of people, helping them live healthier, longer and more fulfilled lives. Our consistent recognition by the American College of Cardiology is a testament to the quality we bring, and we are excited to scale that impact through this visionary collaboration.”

Through this integration, EFU Life’s mHealth users will now be able to access Tabba’s cardiac expertise from a single digital hub. This unified approach ensures that individuals are supported not just in moments of illness, but throughout their wellness journey.

This collaboration signals a new era for healthcare in Pakistan: an era where prevention is prioritized, where access is seamless and where quality care is available anytime, anywhere. For EFU Life, it is another milestone in our mission to empower every Pakistani with the tools, confidence, and care they need to live healthier, longer lives.

In the months ahead, EFU Life will continue expanding this preventive health ecosystem, welcoming new partners, introducing broader services, and building a one-of-its-kind one-stop digital health hub for Pakistan.