EFU Life Assurance Ltd., a leading Life and Health insurer, Family Takaful operator, and Retirement Solutions provider in the private sector of Pakistan, has announced a strategic partnership with Digitt+. This collaboration combines EFU Life’s expertise in developing inclusive, customer-centric insurance solutions with Digitt+’s innovative fintech capabilities and growing digital financial ecosystem to create a comprehensive suite of life and health protection offerings.
Through this partnership, both organizations aim to strengthen the delivery and accessibility of insurance products by integrating them into Digitt+’s next-generation digital wallet platform. Digitt+, as a leading digital financial platform and Electronic Money Institution, continues to transform the payments and financial services landscape in Pakistan by offering seamless solutions for everyday transactions, including payments, transfers, and other financial services.
By embedding insurance solutions within this digital ecosystem, the partnership seeks to simplify access to financial protection, enhance customer convenience, and support greater financial inclusion across Pakistan’s rapidly evolving digital landscape. This initiative reflects a shared vision to leverage technology in expanding access to essential financial services and building long-term financial resilience for individuals and families.
Commenting on this partnership, Ms. Nilofer Sohail, GM - Channel Strategy & Growth Segments of EFU Life said, “We are pleased to partner with Digitt+ in this strategic initiative. This collaboration marks an important step in our journey to strengthen EFU Life’s digital ecosystem through innovative fintech partnerships. It reflects our shared commitment to financial inclusion and to making insurance more accessible, seamless, and relevant for today’s digitally connected customers.”
Mr. Ahmed Saleemi, CEO of Digitt+ added, "At Digitt+, we believe financial protection should be as easy as sending a payment. Partnering with EFU Life brings world-class insurance expertise into our digital ecosystem, allowing us to serve customers who have never had meaningful access to life and health coverage. This is what real financial inclusion looks like not just moving money, but protecting the people behind it.
