EFU Life Assurance Ltd., a leading Life and Health insurer, Family Takaful operator and Retirement Solutions provider in the private sector of Pakistan, has announced the launch of a Company-wide Green Commitment, under which every individual life insurance policy sold via any distribution channel contributes to supporting tree plantation and biodiversity restoration initiatives in Pakistan.
As part of this initiative, all individual life policies of EFU Life will be certified and stamped with our Green Commitment, reinforcing the Company’s belief that responsible business practices should be embedded into everyday operations and customer touchpoints.
The Green Commitment reflects EFU Life’s broader sustainability and ESG strategy, which focuses on integrating environmental responsibility into core business processes. The Green Commitment will enable EFU Life to strategically support tree plantation and ecosystem restoration efforts in climate-vulnerable regions, contributing to carbon sequestration, biodiversity protection, and long-term environmental resilience.
This initiative is designed for measurable and long-term impact. Commenting on the initiative, CEO and MD of EFU Life, Mohammed Ali Ahmed, said:
“Climate action and biodiversity protection require consistency and scale. By linking every individual life policy to environmental restoration, we are ensuring that sustainability is not optional or episodic, but part of how we do business every day.”
This initiative builds on EFU Life’s ongoing environmental efforts, including being the first insurance company in Pakistan to achieve the EDGE Green Building Certification by the International Finance Corporation (IFC). The Company is committed to full transparency with the completion of baseline Scope 1 and Scope 2 greenhouse gas emissions reporting, improved waste management practices across offices, and continued support for tree plantation initiatives in Tharparkar and mangrove restoration in the Indus Delta, known for significantly higher carbon sequestration and ecosystem benefits.
EFU Life is committed to responsible growth, customer trust, and sustainable development. Our Green Commitment aligns with national climate priorities and global sustainability goals, reinforcing our role as a responsible insurer dedicated to long-term value for our customers, communities, and the environment.
