EFU Life Assurance Ltd., a leading provider of Life and Health insurance and a prominent Takaful Operator in Pakistan, has announced a strategic partnership with Hakeem, Pakistan’s first and only platform dedicated exclusively to providing Islamic nano-financing services to the masses. This will enable financial inclusion and protection by integrating Shariah-compliant Takaful solutions directly into Hakeem’s digital ecosystem.
EFU Life will introduce a suite of innovative Takaful products for Hakeem App users, offering comprehensive life and health protection tailored to their needs. The portfolio includes plans covering natural and accidental death, hospitalization, disability, and critical illness, along with income continuation and family support benefits to ensure long-term financial stability and peace of mind.
This partnership reflects the shared vision of EFU Life and Hakeem to make Shariah-compliant protection accessible, affordable, and digitally seamless, empowering underserved communities across Pakistan.
Ms. Nilofer Sohail, GM - Channel Strategy & Growth Segments of EFU Life, stated: “This collaboration opens the door to a range of future opportunities, including the development of women-focused and savings-oriented Takaful products. Together with Hakeem, we aim to make Shariah-compliant financing and protection more accessible and inclusive, ultimately helping more Pakistanis benefit from ethical financial solutions.”
Commenting on the partnership, Mr. Azeem Iqbal Pirani, Executive Director & COO of EFU Life, added: “Hakeem represents a forward-thinking partner with a clear vision for empowering underserved communities through Shariah-compliant financial solutions. We are excited about the potential this partnership holds and look forward to seeing it evolve into a model for how digital innovation and Takaful can help masses across Pakistan.
Mr. Noshad Minhas, CEO & Co -Founder of Walee Financial Services (Hakeem), also commented: “Hakeem is built for underbanked communities, empowering them with access to fair, faith-based finance that helps them move upward on the economic pyramid. Earlier, reaching the lowest segments of society and the most deserving was not easily possible. With Hakeem’s success and deep market digital penetration, we’re now enabling our partners in Islamic finance to extend their reach through our app. Our collaboration with EFU Life marks the first of many such partnerships.