Karachi - United Bank Limited (UBL) and EFU Life Assurance Ltd (EFU LIFE). have expanded their strategic partnership to introduce WIN, a pioneering wellness-driven insurance proposition designed to integrate life protection, investment growth, and wellness-based rewards into a single platform. The collaboration was formalized at a signing ceremony attended by senior leadership from both organizations.
The agreement was signed by Abdul Aleem Qureshi, Group Executive - Branch Banking Group, UBL, Asim Raja, Head of Wealth Management, UBL, Mohammed Ali Ahmed, Managing Director & CEO, EFU Life and Nilofer Sohail, GM & Head of Channel Strategy & Growth Segments, EFU Life.
Abdul Aleem Qureshi, Group Executive - Branch Banking Group, UBL, Said:
“By bringing together banking, life insurance, and wellness, we are expanding financial planning into a more holistic solution for our customers’ long-term security.”
Commenting on the partnership, Mohammed Ali Ahmed, Managing Director & CEO, EFU Life, added:
“With WIN, we combine financial protection with wellness to help individuals and families live healthier, more secure lives. Our partnership with UBL reflects our commitment to innovation and long-term customer value.”
Through the launch of WIN, UBL and EFU Life reaffirm their commitment to delivering innovative, customer-centric solutions
that not only strengthen financial resilience but also measurably enhance the quality of life for families across Pakistan.
