EFU Life Assurance Ltd., a leading Life & Health insurer and Family Takaful operator in Pakistan, has been awarded ‘Brand of the Year Award 2025-2026’ for the Best Life Insurance Company by The Brands Foundation.
This marks the 14th time the Company has received this distinguished recognition.
Mr. Azeem Pirani, Chief Operating Officer and Executive Director at EFU Life, received the award from the Chief Guest, Mr. Qaiser Ahmed Sheikh, Federal Minister for Investment, Government of Pakistan.
The Brand of the Year Award is presented annually to a single brand in each category, for excellence in market leadership, brand strength, and consumer preference.
For over three decades, EFU Life has played a pioneering role in Pakistan's life insurance industry, introducing innovative products and digital solutions designed to meet the evolving needs of customers.
Guided by its vision, ‘Every family in Pakistan insured with EFU Life,’ the Company continues to work towards ensuring that no household remains uninsured by increasing insurance penetration across Pakistan. EFU Life offers comprehensive and affordable financial planning, protection, savings, health, investment, retirement, and Family Takaful solutions to support individuals and families at every stage of life.
