EFU Life Assurance Ltd., a leading Life & Health insurer and Family Takaful operator in
Pakistan., has been awarded the “Top Partnership Distribution Award” at ITC Asia, the world’s premier insurtech stage. The award recognizes EFU Life’s Digital & Inclusive Insurance Partnership Model, which is redefining how insurance reaches underserved and previously uninsured segments across Pakistan.
This recognition marks a proud moment in EFU Life’s journey to extend financial protection beyond traditional boundaries through strategic alliances with telecom providers, fintech platforms, microfinance institutions, and embedded ecosystems.
Ms. Nilofer Sohail, General Manager – Channel Strategy & Growth Segments added,
“For us, this is more than an accolade. It’s a collective win for every micro-entrepreneur, rider, domestic worker, and first-time policyholder who now has access to digital protection and financial security. It’s also a win for every partner who shared our belief, and for every bold idea that helped break traditional barriers in insurance access. This is what happens when we co-create with purpose”.
The award also acknowledges EFU Life’s human-centered approach in an industry often driven by product-first strategies. Leveraging technology and trust, EFU Life continues to build a protection ecosystem rooted in inclusion and impact making insurance a promise of dignity, resilience, and hope.
EFU Life extends its heartfelt thanks to its visionary leadership, passionate team, and tireless partners including JazzCash, Jazz, Easypaisa, 1LINK, Kashf Foundation, Waada, PMN, and MiN for their shared innovation and resolve.
