Karachi, Pakistan – May 12, 2025:
EFU Life, in collaboration with JS Bank, has introduced a pioneering maternity benefit designed to provide financial support to new mothers with JS Her Accounts . This initiative aims to ease the financial responsibilities associated with maternity care, enabling customers to focus on their health and family during one of life's most critical journeys.

Recognizing the emotional and financial demands of women, the newly launched proposition provides defined reimbursement for maternity-related expenses, covering hospital stays and delivery costs, without the restriction of panel hospitals. This flexible insurance solution ensures that accountholders can focus on their health and the well-being of their newborns, knowing their financial needs are being taken care of.

Speaking at the launch Ms. Nilofer Sohail, GM Channel Strategy and Growth Segments, emphasized the significance of this partnership, stating: “We take pride in sharing the mutual objective of financial inclusion and creating the impact through a multichannel approach. We take pride in contributing to the State Bank’s landmark Banking on Equality Policy through JS Her Accounts. At EFU Life, we understand the importance of peace of mind and especially during such a transformative time in one’s life. We have designed this plan to ease financial burdens so families can focus on their wellbeing. It’s a step forward in our mission to offer insurance solutions that genuinely improve lives.”

Mr. Atif Saleem Malik, Chief Operating Officer of JS bank commented:
“At JS Bank, we believe that true financial empowerment goes beyond traditional banking services. Our partnership with EFU Life Insurance not only supports women in their journey toward financial independence but also addresses a real need that impacts countless families. The introduction of maternity benefits under the JS Her Account umbrella is a reflection of our commitment to designing purpose-driven solutions that create lasting value for our customers.”

About JS Bank:
JS Bank is one of Pakistan’s leading financial institutions, offering a wide range of innovative banking solutions that cater to individuals, businesses, and communities across the country. JS with a growing presence across domestic and international markets, the Bank is dedicated to fostering financial inclusion and supporting the evolving needs of individuals and businesses through agile and customer-focused solutions.

About EFU Life:
EFU Life is the leading Life and Health Insurer and Family Takaful operator in the private sector of Pakistan. Having started operations in 1992 as the first private sector life insurance company, over a span of 33 years EFU Life has established itself as a trusted brand name in providing all types of financial planning and protection solutions. The Company markets its business through four primary distribution channels – Sales Force, Bancassurance, Corporate Life and Corporate Health Channels. Additionally, EFU Life offers a wide array of retail, digital, and inclusive insurance products, catering to individuals across various income brackets and targeting all segments of the population.