EFU Life Assurance Ltd., a leading Life & Health insurer and Family Takaful operator in Pakistan, has been awarded “Best Insurance Tech of the Year” for Thrive, powered by EFU Life, at the Pakistan Digital Awards 2026, one of the country’s most prestigious platforms recognizing excellence in digital innovation and technology.
Designed as a holistic digital insurance platform, Thrive is redefining how customers engage with insurance by offering a seamless digital experience that integrates protection, savings, health, rewards, financial literacy, and social impact within a single ecosystem. The platform reflects EFU Life’s commitment to making insurance more accessible, engaging, and relevant for today’s digital-first consumers.
The award was received on behalf of EFU Life by Nilofer Sohail, General Manager – Channel Strategy & Growth Segments, along with members of her team, in recognition of their efforts in driving innovation and expanding digital access to insurance solutions across Pakistan.
The Pakistan Digital Awards is an independent platform that has celebrated digital excellence for more than a decade, recognizing outstanding contributions across websites, mobile applications, digital platforms, creators, and technology-driven initiatives from the public, private, and non-profit sectors.
This recognition highlights the Company’s continued focus on developing innovative solutions that create meaningful value for customers and communities alike. Through platforms such as Thrive, EFU Life remains committed to building a more inclusive, accessible, and purpose-led insurance ecosystem for the future.
