EFU Life Assurance Ltd., a leading provider of Life and Health insurance and a prominent Takaful Operator in Pakistan, in collaboration with EFU General Insurance Ltd., a trusted name in General and Non-Life Insurance solutions, has announced a strategic partnership with Raqami Islamic Digital Bank Limited. The partnership builds on EFU’s strong expertise in inclusive insurance and Takaful innovation, combined with RIDBL’s digital-first banking platform, to create a comprehensive suite of financial wellness solutions.

This partnership marks a significant milestone in advancing the landscape of Islamic digital finance in Pakistan. By leveraging each other’s strengths – EFU Groups expertise in Takaful-based protection and Raqami Bank’s cutting-edge digital capabilities - the institutions will work together to deliver holistic financial security and peace of mind for individuals and families across Pakistan.

Commenting on this partnership, Mr. Mohammed Ali Ahmed, CEO of EFU Life said, “This partnership with RIDBL marks an important step forward in our mission to make Takaful accessible to the masses through innovative digital channels. As a fully digital Islamic bank, Raqami provides a unique platform to embed Shariah-compliant protection directly into customers’ everyday financial interactions. Together, we aim to redefine how financial protection is delivered”

Mr. Umair Aijaz, CEO of RIDBL added, "At Raqami, our mission is to make Shariah-compliant financial solutions accessible, transparent, secured, and truly digital. This partnership with Window Takaful Operations of EFU Life and EFU General represents a shared commitment to redefining how Pakistanis experience Shariah Compliant financial protection — seamlessly embedded within their everyday banking journey."

Mr. Salman Rashid, Deputy Managing Director of EFU General commented, “At EFU General, our goal has always been to protect what matters most — people and their peace of mind. Through this partnership with RIDBL, we’re extending the reach of our Takaful solutions to customers through a trusted digital platform. We are excited to be partnering on this ground breaking initiative.”

Ms. Nilofer Sohail, GM - Channel Strategy & Growth Segments of EFU Life also added, “We are delighted to partner with RIDBL in this pioneering initiative. This marks the beginning of a broader collaboration focused on introducing innovative Shariah-compliant Takaful solutions. This partnership reflects our shared commitment to advancing financial inclusion and making Micro-Takaful solutions more accessible to the masses.”