سیلز فورس
بنکشورنس
کارپوریٹ بینیفٹس
Listening
EFU Life Assurance Ltd., the leading Life & Health insurer and Family Takaful operator in Pakistan, is proud to announce two prestigious wins at the Insurance Asia Awards 2026 held in Singapore:
EFU Life proudly represented Pakistan as the only insurer from the country to be recognized at this year's Insurance Asia Awards.
Winning Best Domestic Life Insurer of the Year – Pakistan for the fourth time is a testament to the trust customers place in EFU Life and the Company's continued focus on delivering innovative, customer-centric financial protection solutions. The award also reflects EFU Life's strong financial foundation, operational excellence, long-term stability, and consistent commitment to creating lasting value for its stakeholders.
The Best Digital Insurance Initiative of the Year award was presented for Thrive, powered by EFU Life, the Company's holistic digital insurance platform. Designed to offer a seamless digital experience, Thrive brings together protection, savings, health, rewards, financial literacy, and social impact within a single ecosystem. By making insurance more accessible, engaging, and convenient, the platform is changing the way customers interact with insurance in a digital-first world.
EFU Life was represented at the awards ceremony by Mr. Azeem Pirani, Chief Operations Officer, EFU Life.
The Insurance Asia Awards celebrates outstanding initiatives and innovations across Asia's insurance industry. Since 2016, the awards have recognized 130 companies from 24 countries for setting new benchmarks in excellence and innovation.