EFU Life Assurance Ltd., a leading Life & Health insurer and Family Takaful operator in Pakistan, is proud to announce its exceptional achievement at the Insurance Asia Awards 2025, held in Singapore. The Company has been recognized with two prestigious titles:
EFU Life proudly represents Pakistans as the only insurer to be recognized at this year’s Insurance Asia Awards.
EFU Life’s third win as ‘Best Domestic Life Insurer – Pakistan’ reaffirms its continued leadership in delivering value-driven, customer-centric insurance solutions and its unwavering focus on enhancing the financial and personal well-being of its clients.
The award for ‘Best Marketing Initiative-Pakistan’ was presented for EFU Life WIN, the Company’s flagship wellness proposition. WIN is designed to empower individuals through a holistic approach promoting financial protection, physical health, and mental wellness. The recognition highlights EFU Life’s strong digital presence, impactful communication, and innovative approach to connecting with customers.
Speaking on the achievement, Ms. Aman Hussain, Head of Marketing at EFU Life, said:
“We are truly privileged to be recognized on an international platform once again. Winning these two awards specially being named Best Domestic Life Insurer for the third time, reflects the trust our customers place in us. Our EFU Life WIN campaign is a reflection of our vision to integrate wellbeing with financial protection, and we remain committed to making insurance accessible and relevant to every household in Pakistan.
EFU Life remains committed to empowering Pakistan’s future generations by providing trusted financial protection and wellbeing solutions. Guided by a national mission to insure every home in the country, the Company continues to lead with innovation, inclusion, and a promise to stand by its customers at every stage of life.
