With the goal of financial inclusion for the millions of unbanked people residing in the country, Telenor Pakistan in collaboration with Tameer Microfinance Bank launched Easypaisa in 2009. Easypaisa has the largest financial footprint in Pakistan with over 70,000 Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa every day by 20 million active customers. Easypaisa introduced a unique way of transferring money from one person to another instantly, in a safe, secure and convenient manner, made available to the unbanked masses of Pakistan for the first time. Performing financial transactions through Easypaisa only takes a few seconds and ends with a confirmation SMS. Now anyone can use Easypaisa services either through over-the-counter transactions by visiting their nearest Easypaisa outlet or through their mobile phones using mobile accounts. Easypaisa is not limited to Telenor subscribers only, anyone with or without a mobile phone can avail many of the services Easypaisa offers.