EFU Life Assurance Ltd., Pakistan’s leading life and health insurance provider and a prominent Takaful Operator, has further deepened its bancassurance partnership with National Bank of Pakistan one of the country’s most established and expansive financial institutions.
This renewed partnership represents a significant step forward in the promotion of Islamic banking and ethical financial solutions in Pakistan. By expanding their collaboration under the Takaful framework, EFU Life and NBP are jointly enabling greater access to Shariah-compliant protection and savings plans that reflect the values and financial aspirations of individuals, families, and businesses across the country.
In this phase of collaboration, EFU Life and NBP are introducing a dedicated suite of Takaful offerings tailored to evolving customer needs. These include the WIN wellbeing proposition that integrates health and financial protection, dedicated plans for affluent customers, and a women-focused Takaful savings plan that supports long-term financial empowerment and resilience. These product innovations are aligned with both partners’ commitment to inclusivity, customer-centricity, and long-term value creation.
The partnership also directly supports Pakistan’s national agenda of promoting inclusive finance and aligns with several United Nations Sustainable Development Goals, including SDG 3: Good Health and Well-being, SDG 5: Gender Equality, and SDG 10: Reduced Inequalities. The focus on empowering underserved segments—particularly women—through accessible and ethically grounded financial solutions reflects a strong alignment with the broader ESG objectives shaping the future of responsible finance.
Speaking on the occasion, Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life Assurance Ltd., stated:
“Our partnership with NBP reflects our shared belief that financial protection should be inclusive, values-based, and easily accessible. These plans are built to meet the real needs of people—delivered directly through the trusted NBP network in communities across Pakistan.”
Mr. Faisal Topra, Group Chief – Retail Banking Group at NBP, emphasized the importance of operational alignment:
“This partnership is not just a distribution arrangement—it is a statement of intent. As one of Pakistan’s leading public sector institutions, we are committed to expanding access to ethical, Shariah-compliant financial solutions that uplift lives. With EFU Life as our partner, we are confident in our ability to deliver innovative, impact-driven offerings that strengthen our communities and redefine the role of banking in financial wellbeing.”
Together, EFU Life and NBP are setting a new benchmark in Pakistan’s bancassurance landscape—offering protection that is innovative, inclusive, and firmly rooted in faith-based principles. This partnership not only strengthens their shared mission but also ensures a future where every Pakistani has access to trusted, values-driven financial protection.
