Corporate Profile

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Your life is a journey with many different stages and each stage brings with it new challenges. As you take each step in life your role and responsibilities change.

  • Leading private sector life insurance company
  • Strongest Financial base in the private sector
  • Highest paid up capital of Rs. 1 Billion
  • Diversified Portfolio offering Best Value Products
  • One of the leading Asset Managers in Pakistan
  • Largest salesforce in the private life insurance industry
  • State of the art customer services
  • Prompt claim settlement

In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business.

Considered as pioneers in the life insurance business, EFU Life has always spearheaded unique ideas in the industry. The Concept of unit linking was first introduced in 1994 by us. Today, the life business is primarily unit linked.

EFU Life has introduced life benefits for the first time in Pakistan and launched products such as

  • Critical Illness Products
  • Education Planning Products
  • Pension Plans

EFU Life’s product range is the most competitive in the market in terms of value for money. The Company continuously reviews its product range to ensure that it remains at the leading edge.

EFU Life was the first life insurance company in Pakistan to be ISO certified. Currently, the Company is ISO 9001:2015 certified and has the “Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency.

EFU Life’s philosophy is pivotal to how we operate and sets us apart from the life insurance industry. We believe that the organization should not be just about profit; it should be about service to humanity. This philosophy is translated down through its comprehensive product range, and the focus on continuous improvements in service quality. The products we offer are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.


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