Corporate Profile

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Your life is a journey with many different stages and each stage brings with it new challenges. As you take each step in life your role and responsibilities change.

  • Largest private sector life insurance company
  • Strongest Financial base in the private sector
  • Highest paid up capital
  • Diversified Portfolio offering Best Value Products
  • Best performing investment funds
  • Well trained sales force to provide solutions that match your needs
  • Caring Customer support services
  • Prompt claim settlement

In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business.

EFU Life is managed by a team of professionals with extensive life insurance experience in the United Kingdom. This has helped the Company establish a professional culture unique amongst life insurance business in Pakistan.

EFU Life was the first life insurance company in Pakistan to be awarded the ISO 9001:2015 certification, and received the “Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency.

EFU Life has a comprehensive range of products which has been developed after extensive research of financial services in western countries such as the United Kingdom. These products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

EFU Life is the pioneer in introducing the following products and features in Pakistan

  • Unit-linked products
  • Critical Illness Products
  • Education Planning Product
  • Inflation Protection Benefit
  • Pension Plans

EFU Life’s product range is the most competitive in the market in terms of value for money. The Company continuously reviews its product range to ensure that it remains at the leading edge.


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