EFU Life and The Legends Hotels and Resorts partner for EFU Life PRIMUS Loyalty Program

EFU Life and The Legends Hotels and Resorts partner for EFU Life PRIMUS Loyalty Program

EFU Life Assurance Ltd, the leading insurance provider in the country has partnered with The Legend Hotels & Resorts for its PRIMUS Loyalty Program. The partnership will enable EFU Life high networth clients ‘PRIMUS’ to avail exclusive discounts and offers at The Legends Hotels & Resorts.

The agreement was signed by Mr. Zain Ibrahim, Executive Director & Chief Operations Officer, EFU Life and Mr. Muhammad Azeem Qureashi, Managing Director, The Legend Hotels & Resorts. They were joined by Ms. Aman Hussain, Head of Marketing, EFU Life and Mr. Faizan Shuja, Head of Alliances, EFU Life. The signing ceremony was held at EFU Life Head Office, Karachi.

Speaking on the occasion, Mr.Zain Ibrahim said “As a Company, we are driven to not only ensure our clients financial wellbeing but want their journey with us to be seamless by providing them unmatched service quality, convenience and adding more value through these partnerships.’

EFU Life PRIMUS Loyalty Program gives an unparalleled advantage to clients by offering exclusive discounts at over a hundred leading brands in the country, categories including Food, Lifestyle, Wellness, Leisure, and Insurance. These offers are a few taps away on EFU Life PlanIT mobile app, available on both Android and IOS platform.

The Legend Hotels and Resorts has hotels in Islamabad, Hunza, Skardu, and Chitral under its umbrella.


EFU Life partners with Kuickpay to facilitate payments


EFU Life has partnered with Kuickpay to offer premium collection service using Kuickpay enabled 1Link bill payments touch points. This service will facilitate EFU Life and EFU Hemayah Takaful clients to pay premium directly from their bank accounts using digital channels of their bank which includes Net banking, ATMs, Mobile apps, Over the Counter “OTC” of bank branch and other 1Link affiliated bill collection units.

The signing ceremony was held recently in EFU Life Head Office Karachi. The agreement was signed by Mr. Mohammed Ali Ahmed, Deputy Managing Director, EFU Life and Mr. Arbab Ali Khan MD, KuickPay. In the presence of Mr. Shahid Abbas, CFO EFU Life and Mr. Ashfaque Ahmed GM Technology, along with Mr. Saqib Ali Kazmi CEO, KuickPay and Mr. Ahmer Farooqui Head of Business Kuickpay.

Kuickpay, by Innovarge, is a digital payment aggregator for businesses, which manages the collection of all types of payments for a business. It provides an API engine for integration that business owners can use to manage invoices. EFU Life has a robust API based middleware engine that is directly integrated with Kuickpay system to facilitate real-time digital premium collection directly from bank accounts of clients.


EFU Life selects Rehability UK as the first partner for Virtual Health Care

EFU Life Assurance Ltd and Rehability UK Group have partnered to provide virtual health services solutions in Pakistan. The services will be provided by Hello Doctor, a subsidiary of Rehability UK Group.

Virtual health care has emerged as a new platform, globally and in Pakistan, that improves access by removing traditional barriers to healthcare such as distance, mobility, and time constraints. For certain conditions, virtual care is as effective as in-person visits with potential for cost savings, real benefits to provider efficiency, and better management for chronic conditions. COVID-19 has also played a significant role in spurring the demand of these virtual services.

Insurers worldwide are increasingly utilizing Telehealth, offering it as a value addition in the customer journey. EFU Life provides life, health and family takaful solutions to millions of customers in segments ranging from micro/mass market to HNW clients. The company is aiming to create a panel of local & international telehealth service providers to deliver the best-in-class medical services to its customers according to their respective segment, needs and demands.

Hello Doctor has been added to this panel as the first virtual health care provider of EFU Life. With this collaboration, EFU Life and Hello Doctor see an opportunity to expand the goal of financial inclusion, providing access to virtual healthcare, and leverage on technology to deliver new, differentiated healthcare solutions – across the continuum of care.

Speaking at the signing ceremony, Mr. Mohammed Ali Ahmed, Deputy Managing Director of EFU Life expressed that, “I am excited about our partnership with Rehability UK Group and Hello Doctor as it will allow EFU Life to offer value added touchpoints in our customers’ journey. The mass market segment provides tremendous opportunities for inclusive insurance and increasing insurance penetration in Pakistan. Our partnership will also contribute towards the UN Sustainable Development Goals (SDGs) through delivering focused life insurance solutions coupled with tele health services at a mass level.”

Mr. Amjad Mahmood, Founder and CEO, Rehability UK said that “It’s never about what you have to offer or build. It’s always about what people need. The need for high quality, international standard, efficient and cost effective primary and secondary healthcare as a single patient journey on your mobile phone has been our aspiration for the past few years. We are so proud to have partnered with an organization with the same passion and aspiration that we have on driving change in the health of the people in Pakistan. Pushing better health across a whole population not only creates a happier healthier society but it also drives financial inclusion across in homes and families that need it the most”.

The signing took place through an online meeting with officials from EFU Life and Hello Doctor in Lahore, Pakistan and members from Rehability UK Group in London, UK.


EFU Life receives Consumers Choice Award 2021

Consumers Choice Award 2021

Karachi: EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been honored with the prestigious ‘Consumers Choice Award 2021’ for Best Life Insurance Company at the 15th Consumers Choice Award 2020-21. Mr. Mustafa Hussain Oonwala, National Sales Director, EFU Life received the award on behalf of the company from Mr. Syed Amin ul Haque, Federal Minister for IT & Telecommunication and Chief Guest for the event.

This is the 12th consecutive year that EFU Life has been conferred with Consumers Choice Award. The award reflects the Company’s customer – centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization set up in 2000 to protect and educate consumers. It aims to safeguard the interest of consumers while ensuring that their needs are given a higher priority.


Star Performer – September 2021

Imad Ali Qureshi
Senior Business Manager (SRBM)
Karachi Royal

I’ve been working with the Pakistan’s largest life insurance company in the private sector, since July 2008. With EFU Life I have experienced a luxurious lifestyle. It provided me with an opportunity to tour all over the world by successfully achieving company’s given targets.

I graduated from University of Karachi with Diploma in Islamic banking and in Business Administration. After starting my career in Banking sales, I started doing my own business.

My success journey started in 2015 when I qualified for the very first time for Falcon club membership and since then there is no turning back. My experience working with EFU Life has been great and has changed my life.


To travel all over the world and explore different places.


Travelling, reading books and international affairs.


Success comes from within, wake up and work for your dreams and you will see those dreams come true.
Imad Ali Qureshi
Senior Business Manager
Karachi Royal.