Karachi – EFU Life Assurance Ltd., one of Pakistan’s leading life and health insurance providers and a pioneer in inclusive protection solutions, has partnered with SAFCO Microfinance Company in a significant step toward building financial resilience among underserved communities. This collaboration reflects a shared vision to embed inclusive insurance within the microfinance ecosystem—ensuring that low-income families have access not just to credit, but to protection that secures their financial journey.
As part of this broader strategic alliance, the two organizations have launched the EFU Kamil Hifazat Plan—a tailored life and health protection solution for SAFCO’s borrower base. Developed with an understanding of the specific risks faced by micro-loan recipients, the plan offers immediate relief during medical emergencies, preventing health-related expenses from derailing financial stability.
The partnership combines EFU Life’s leadership in designing accessible, customer-centric insurance with SAFCO’s deep community networks—enabling scale, trust, and reach. More than a product, this initiative is a commitment to protecting livelihoods, enhancing financial literacy, and ensuring that insurance becomes a meaningful enabler for economic mobility.
Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added: “For us, inclusive insurance is not just about launching a product—it’s a national responsibility. Our partnership with SAFCO is about building long-term infrastructure that delivers meaningful protection to those who need it most. The Kamil Hifazat Plan is only the starting point. Together, we are creating a framework where vulnerable families are shielded from health and financial shocks, enabling them to move forward with dignity and confidence. This collaboration is deeply aligned with EFU Life sustainability initiatives and Pakistan’s SDG commitments.”
Commenting on the partnership, Mr. Suleman G Abro, Founder & CEO of SAFCO Microfinance Company, stated: “This partnership with EFU Life marks a significant milestone in SAFCO’s ongoing commitment to building financial resilience for low-income households. By integrating the ‘Kamil Hifazat Plan’ into SAFCO's products offerings, with this we are not only protecting the economic stability of our clients but also safeguarding their dignity and well-being in the face of health-related uncertainties. Our mission has always been to go beyond financing and focusing to empower our clients. With this initiative, we are enabling our clients, especially women and rural entrepreneurs, to manage life’s risks more confidently. We believe inclusive health protection is essential for inclusive growth, and this collaboration strengthens our vision of a financially secure and socially protected society. Further, SAFCO and EFU Life will work together as strategic partner for our mutual benefits to serve communities.”
This collaboration exemplifies how purposeful partnerships can unlock value at the intersection of finance, health, and social protection—bringing the vision of inclusive growth one step closer to reality. By embedding protection within the microfinance ecosystem, EFU Life and SAFCO are advancing key Sustainable Development Goals, including SDG 1 (No Poverty), SDG 3 (Good Health and Well-being), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequalities).
