EFU Star Performer

Star Performer – September 2022

Ms. Madiha Khan
Senior Business Manager (SBM)
Lahore Star

I joined EFU LIFE in July 2013, after completing my graduation. I did my first BDM in 2016, first MDRT in 2018 and my first Falcon in 2020. Alhumdulillah, last year I qualified for ‘Court of the table’ (COT) and has continued the progression of BDM MDRT and FALCON till date. My friend introduced me to EFU Life and to my Zonal Manager Mr. Kashif Hussain Malik. He motivated me a lot that you can achieve whatever you want in life and that I’ve the right skill set for it also. He is the reason I am at EFU till date. At the beginning I was confused whether to pursue my career in EFU Life or not but now, Alhumdulillah I feel proud to be a part of this Company.

My message to new generation is to come and experience the world of EFU Life and see that Life Insurance is not only a business but also ‘Service to humanity’.


I am very fond of making and establishing new contacts in the society. I’m always ambitious for achieving new things in life.


High income, career orientation, rewards and recognition are always the biggest motivation for me.
My motivation is my mentor Mr. Malik Azhar Sb, who guide me a lot in life insurance industry and in making my career. Special thanks to Mr. Kashif Hussain Malik Sb, Mustafa Hussain Oonwala Sb and a special thanks to all my colleagues, friends and family members.


Strength does not come from winning. Trust your seniors, respect them and work very hard to create the need of life insurance. Try to meet maximum new people in your gatherings and make good relationship with them.

With Thanks and warm regards,
Ms. Madiha Khan
Senior Business Manager (SBM),