EFU Life Assurance Ltd, the leading private life insurance provider in the country, has been conferred with ‘International Environment, Health & Safety Award’ in the category of ‘Best Environmental Practices’ at the 9th International Summit & Awards on Environment, Health and Safety organized by The Professionals Network and Ethical Business Update (EBU).

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards the health sector and its role for environment safety.

EFU Life has been at the forefront of promoting and contributing to the causes of healthcare, education & environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a safe and healthy Pakistan.

Lahore: EFU Life, a leading life insurance and family takaful provider has teamed up with Kashf Foundation , a pioneering microfinance institution, to launch the innovative “Khushal Mustakbil Plan.” This initiative aims to empower women while offering financial resilience through a unique insurance plan bundled with the microfinance offering.

Women hold pivotal roles in shaping both the micro and macro aspects of any society. Without the active participation of women in all spheres of the economy and the society, sustainable progress cannot be achieved. Recognizing the vital contribution of women’s inclusion, it is imperative products and financial services are designed keeping their needs in view with the sustained vision to enable women to manage financial decisions better and address unplanned contingencies. The Khushal Mustakbil Plan, jointly launched by both organizations, shares this common objective.

Insurance Commissioner at the Securities and Exchange Commission of Pakistan (SECP) Mr. Aamir Khan said “We applaud Kashf Foundation and EFU Life for their innovative collaboration in launching the Khushal Mustakbil Plan. This is a one-of-a-kind product in the industry that has been very thoughtfully designed by both organizations with a strong focus on addressing the needs of the target market and ensuring protection for this vulnerable segment against unforeseen life challenges. This product aligns with our mission of promoting financial inclusion and women empowerment in the country”.

Commenting on the partnership, Ms. Roshaneh Zafar, MD Kashf Foundation, stated” We are proud to announce the launch of revolutionary Khushal Mustakbil Plan, specifically tailored for women from low-income communities in Pakistan. Kashf Foundation has worked with over 5 million micro female entrepreneurs, whose resilience and resourcefulness is unmatched. The Khushal Mustakbil plan builds on women’s aspirations to build a better future for themselves and the next generation. The plan will allow women from low-income families to establish financial goals that are both achievable and impactful. Through this product, we strive to create a more inclusive and resilient financial landscape for women in Pakistan, enabling them to overcome barriers and achieve long-term financial stability.”

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, added, “I am delighted at our collaboration with Kashf Foundation as we have co-created an innovative financial planning solution for the women of Pakistan. Over the years, EFU Life has, through its strategic focus on promoting Digital and inclusive Insurance, consistently fulfilled its promise to uplift underserved segments and created opportunities for the wider population by introducing inclusive and innovative financial solutions. Khushal Mustakbil Plan serves as a reaffirmation of our enduring commitment to nurturing ongoing excellence and reinforcing financial resilience amongst various population segments, with a particular emphasis on advancing financial independence among women in our nation.”

This partnership between Kashf Foundation and EFU Life underscores the importance of collaboration in driving positive change and empowering women in society. Together, both organizations are determined to make a lasting impact on the lives of women across Pakistan.

EFU Life Assurance, a leading life insurance provider in Pakistan has joined forces with Zindigi, a key player in digital financial services. This partnership is aimed at offering insurance solutions to safeguard against uncertainty and rising prices, empowering people in Pakistan to protect their physical, mental, and financial well-being through digital insurance products.

Meena Munawar Khan, Chief Product & Marketing Officer at Zindigi, stated, “Our collaboration with EFU is geared towards providing insurance options that help individuals combat the effects of inflation, aligning with the rapidly changing financial landscape in Pakistan.”

Ms. Nilofer Sohail, Deputy General Manager of Channel Strategy & Execution at EFU Life, added, “Observing the rise and expansion of the Zindigi Channel, particularly in reaching previously untapped customer segments, many of whom are first-time users of banking services, is truly heartening. Aligned with EFU Life’s commitment to inclusive insurance, we have consistently endeavored to extend insurance protection across diverse demographics. The alliance with Zindigi stands as a momentous marker in this ongoing endeavor. Leveraging our array of products, services, and proficiency, we aspire to make a meaningful difference in the lives of our valued customers.”

Zindigi and EFU Life Assurance are proud to unite their expertise in the financial and insurance sectors to create a seamless and customer-centric experience. This partnership aligns perfectly with Zindigi’s mission to protect the financial interests of its customers, and provide inclusive financial solutions to individuals across Pakistan.

EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘Brand of the Year Award 2022’ for the Best Life Insurance Company by The Brands Foundation. The Company has been awarded this title 11 times. The award was received by Mr. Mohammed Ali Ahmed – Managing Director & Chief Executive Officer, EFU Life.

The ‘Brand of the Year Award’ is a distinctive and premier recognition for the brand recognized as a champion in the industry on current market position and consumer preference. It honors a single brand in each category every year which has excelled across all selection criteria.

The Company is committed to building the brand and is actively working towards increasing the insurance penetration in Pakistan, in line with its vision of ‘no household should remain uninsured’, by offering comprehensive and affordable financial planning solutions.

Karachi/Pakistan and Zurich/Switzerland – May 16, 2023 – EFU Life Assurance Ltd, Pakistan’s leading private life insurance Company has partnered with dacadoo, a Switzerland based Company and one of the world’s leading healthtechs and insurtechs to launch its digital health and wellness program.

EFU Life’s selection of dacadoo was the result of a rigorous evaluation process of several global digital health and wellness technology providers. dacadoo ranked highly on user-friendly design, secure handling of sensitive data, and its ability to scale its solution to meet changing user needs. A combination of these factors further validated the trust many global insurers have placed in dacadoo and made it a clear choice for EFU Life.

dacadoo specializes in supporting the digital transformation of its customers, including EFU Life through digital health engagement platforms, and its technology is built on over 300 million person-years of scientific data. dacadoo has partnered with large life and health insurance carriers all across the world and is driving the digital revolution in the health and wellness industry. The award-winning technology platform aggregates principles from seven different areas, including measuring physical and mental health, resulting in an overall health score. dacadoo’s platform is backed by stringent security measures to protect personal and health data.

Mr. Taher G Sachak, MD & CEO, EFU Life speaking on the occasion said, “We are pleased to have found a strong technology partner in dacadoo for our Wellness Program. Pakistan’s 230 million population with 60% under 30 years, presents a significant opportunity for us in the health and wellness space. By leveraging dacadoo’s expertise in these areas, we are confident of delivering an exceptional experience to our customers and help them achieve not only their financial goals but also improve their quality of life in their wellness journey, ensuring their physical and mental well-being.”

Peter Ohnemus, President and CEO of dacadoo added: “We are delighted to enter this partnership with EFU Life, our first client in Pakistan, and we’re proud to provide our technology to work around the clock to make their digital health engagement platform a success among clients. In close collaboration with EFU Life, we are introducing exciting new features in our core platform that will enhance the wellness experience of clients. We look forward to a great continuation of this successful partnership.”

About EFU Life Assurance Ltd.:
EFU Life is a leading private sector life insurance Company of Pakistan offering financial planning solutions under conventional insurance and takaful lines of business. The Company started operations in 1992 as the first private sector life insurance Company in Pakistan. Over a span of 30 years EFU Life has established itself as a significant player in the life insurance landscape of the country. EFU Life offers a comprehensive range of retail products targeting low-income persons up to high-net-worth individuals. In addition, tailor made solutions are offered to the corporate sector through group life schemes. The Company has a widespread distribution network with branches in all parts of the Country as well as partnerships with all major banks, digital platforms, insurtechs, microfinance banks and lending institutions. EFU Life has an insurance financial strength rating of AA++ by VIS Credit Rating Company and is also ISO 9001 certified.

About dacadoo:
dacadoo is a Swiss-based tech Company that develops technology solutions for digital health engagement and health risk quantification. Our Enterprise SaaS based digital health engagement platform (DHEP) is a mobile-first solution that leverages behavioural science, artificial intelligence, and gamification to help end-users improve their health outcomes while helping clients from many industry segments improve customer engagement and loyalty through personalization. This platform is available in over 18 languages and can be licensed as a white label offering or through APIs to develop/enhance custom solutions. Our award-winning Health Score and Risk Engine are also available for license through APIs. dacadoo’s 85 global employees are committed to making the world a healthier place. We strongly value security and privacy, with an Information Security and Privacy Management System certified to ISO 27001 and ISO 27701 standards.

EFU Life Assurance Ltd., the leading private life insurance provider in the country, has been conferred with ‘CSR Award 2023’ in the category of ‘Social Impact’ at the 12th Corporate Social Responsibility Summit & Awards, organized by The Professionals Network and Ethical Business Update (EBU). The award is the first and only registered CSR Award of Pakistan registered with IPO Government of Pakistan.

Ms. Evelyn D. Abrogena, Head of CSR, EFU Life Assurance Ltd., received the award on behalf of the Company. The award recognizes Company’s efforts towards social development and sustainability initiatives in the country.

EFU Life has been in the forefront of promoting and contributing to the causes of healthcare, education and environment and believes in playing a pivotal role in building a positive relationship with the society in which it operates. EFU Life has joined hands with numerous renowned non-governmental organizations for a better and prosperous Pakistan.

EFU Life Assurance Ltd, the leading private life insurance provider in the country further strengthened its partnership with, HABIBMETRO Bank – a leading commercial bank – by launching various key initiatives including the launch of “EFU Ladies Insurance & Investment Plan”. This plan is designed for HABIBMETRO Ladies account holders and is a unit-linked protection and savings plan bundled with micro-critical illness cover and a new paperless distribution channel “Telesales”.

The signing ceremony was attended by Mr. Ahmed Shah Durrani, Group Executive Retail Bank & Chief Digital Officer and Ms. Sarah Irfan, Head – Liabilities & Bancassurance from HABIBMETRO, while Mr. Mohammed Ali Ahmed, Deputy Managing Director, Ms. Nilofer Sohail, Head Channel Strategy & Execution of EFU Life attended from EFU along with other senior officials from both organizations.

Speaking on this occasion Mr. Mohammed Ali Ahmed mentioned, “In recent years, there has been a growing focus on addressing the unique needs and challenges faced by women, particularly in financial security. In addition to saving and insurance coverage, this plan also provides a cover for female-related critical illnesses. Additionally, I also congratulate the bank on the launch of the Telesales channel for protection products which will help the bank to reach a wider audience through an entirely paperless model.”

Also commenting at the event, Mr. Ahmed Shah Durrani, Group Executive Retail Bank & Chief Digital Officer of HABIBMETRO emphasized the importance of launching financial products and services tailored to the specific needs of women. He said, “Women are the largest underserved group of customers when it comes to insurance and investment products. Despite playing an increasingly influential role as everyday decision makers, their financial needs are not being met sufficiently. Through this collaboration, HABIBMETRO has moved one step closer towards its goal of serving our female customers and providing them with products that will secure them financially.”

About EFU Life Assurance Limited:
EFU Life is one of the leading life insurers in the private sector of Pakistan. Having started operations in 1992 as the first private sector life insurance company, over a span of 30 years, EFU Life has established itself as a trusted brand name in providing all types of financial planning solutions. The Company markets its business through three main distribution channels – Sales Force, Bancassurance/Bancatakaful, and Group Benefits. A comprehensive range of retail products are available targeting low-income persons up to high-net-worth individuals. In addition, tailor made solutions are offered to the corporate sector through group life schemes.

About HABIBMETRO Bank
HABIBMETRO Bank was incorporated in Pakistan as a Public Listed Company in 1992. HABIBMETRO is a leading trade finance bank that currently operates with 500+ branches (including 60+ dedicated Islamic branches, 240+ Islamic windows and one offshore banking unit in Karachi Export Processing Zone) in 190+ plus cities across Pakistan. The Bank serves its customers within retail, corporate, commercial and Islamic segments through a dynamic suite of technology-led financial solutions, including round-the-clock banking facilities such as mobile and internet banking as well as a network of 500+ ATMs across the country.

(Karachi): EFU Life, the leading Life Insurance Company in Pakistan, and Hefazat Technologies, a promising Insurtech have joined hands to increase the Digital Insurance penetration in Pakistan. To start with, Hefazat Tech will be able to distribute Income continuation plans to other businesses which will then reach out to its customers with this unique and value-added offering. Later both organizations plan to onboard more exciting products according to the needs and risk appetite of the customers.

EFU Life’s Income Continuation Plans are specifically designed to provide monthly income to the family members in case of an unfortunate event such as an accident, injury, permanent disability, or death of the policyholder, providing ease of life from the burden of financial crisis when the breadwinner is deceased or disabled. The beauty lies in the business model and the way this plan has been embedded in the customer journey.

The signing ceremony was held at EFU Life House, Head Office on 22nd Nov ’22 and was attended by Mr. Ali Rehman (Director – Hefazat Tech) and Ms. Nilofer Sohail (Head of Channel Strategy & Execution EFU Life) along with other representatives from both the organizations.

Ms. Nilofer Sohail speaking at the event, stated:

“It is encouraging to see Insurtechs such as Hefazat Technologies emerging in the Pakistani Market and trying to meet the purchase protection needs of the customers. EFU Life in the last few years has integrated with various ecosystems to provide insurance coverage to the masses. We are confident that our partnership with Hefazat Technologies is another important milestone leading toward this goal. Through our products, services, and experience in this domain, we plan to create an impact on the lives of our customers.

Mr. Ali Rehman further added:

“It takes vision and great leadership to be open to innovative ideas and concepts and this is exactly the openness and willingness that has been demonstrated by the leadership at EFU when they welcomed the opportunity to work with us. We look forward to working with the team at EFU to create industry defining products to bring to the market that will help reshape the way consumers look at Insurance based products.”

EFU Life Assurance Limited, the leading life insurance provider in the country is proud to join hands with Shahid Afridi Foundation (SAF) to uplift the underserved communities across Pakistan. The year-long partnership is working towards creating possibilities to provide access to clean water, empower youth through quality education, and respond to natural calamities through three initiatives of Shahid Afridi Foundation namely Water, Education, and Emergency Relief Response.

The partnership is getting strengthened further with the installation of two solar-powered community water tanks in Sindh and Punjab. These water tanks will directly benefit a community of more than 4000 people by providing them with access to water.

A ceremony was held at Thano Bullah Khan Kirthar – Distt. Jamshoro, Sindh to inaugurate the first of the two solar-powered community water tanks. It was attended by the Senior Management of EFU Life Assurance Ltd. and Shahid Afridi Foundation along with the local community leaders.

EFU Life as a Company has been actively working towards various social welfare projects for the betterment of communities.

EFU Life Assurance Limited, the leading life insurance provider in the country, has been awarded Best Domestic Life Insurer of the Year – Pakistan, at the Global Business Outlook (GBO) Awards 2022. As an industry leader, EFU Life is committed to innovation in its business processes and product offerings coupled with a strong technological capacity and effective use of digitalization.

This is the second consecutive year, EFU Life has been recognized by Global Business Outlook.

Speaking on the occasion, Taher G. Sachak, EFU Life’s CEO and Managing Director, said ‘as a Company, our vision is to bring as many households as possible in Pakistan under the insurance safety net by offering a comprehensive range of financial planning solutions that are affordable and suit every pocket’.

He also added ‘Whilst insurance has been slow to pick up on digitalization in Pakistan, EFU Life has been actively leveraging digital tools, engaging multiple market segments by offering micro, nano products through Commercial banks, Micro Finance Institutions, Branchless banks, Mobile Network Operators, and Micro Small Medium Enterprises (MSMEs)’.

Awarded as the Best Domestic Life Insurer of the Year at the Global Business Outlook Awards, EFU Life has embarked on several campaigns to spread awareness about life insurance through mass media, rural activations and partnerships with multiple corporate entities.

Global Business Outlook seeks to recognize and reward excellence in businesses around the world. It is designed to facilitate the outstanding work of businesses and business leaders across industries.